Privacy Policy
Watertown Tile & Stone ("Watertown Tile & Stone," "we," "us," or "our") respects the privacy of visitors to our website. This Privacy Policy explains what information may be collected when you visit or interact with our website, how that information may be used, when it may be disclosed to service providers or other third parties, and the choices that may be available to you.
This Privacy Policy applies to information collected through this website and through communications you initiate with Watertown Tile & Stone, including contact forms, product inquiries, quote requests, email and telephone communications.
INFORMATION YOU PROVIDE TO US
We may collect information that you voluntarily provide when you contact us, request information, request pricing, ask about a product, schedule an appointment, submit a form, communicate with us by email or telephone, or otherwise interact with our business.
This information may include:
- Name
- Email address
- Telephone number
- Project location
- ZIP code
- Product interests
- Project details
- Messages or comments you submit
- Other information you choose to provide
We use this information primarily to respond to your request, provide information about products and services, prepare quotes, communicate with you about your project, and provide customer service.
INFORMATION COLLECTED WHEN YOU USE OUR WEBSITE
When you visit our website, certain technical and usage information may be collected automatically by our website, hosting provider, server infrastructure, security systems, analytics systems, or other service providers.
Depending on the technologies and services used on the website, this information may include:
- IP address
- Approximate geographic location derived from an IP address
- Browser type
- Device type
- Operating system
- Screen or device information
- Date and time of visits
- Pages requested or viewed
- Page URLs and referring URLs
- Navigation paths through the website
- Search terms entered into website search functions
- Links clicked
- Scroll activity
- Form interaction or form submission events
- Server request and response information
- General information about how visitors interact with the website
Some of this information may be collected directly through the visitor's browser or device. Other information may be collected or processed through our web server, hosting environment, application infrastructure, security systems, or other server-side technologies.
The specific technologies used may differ from time to time and may differ between portions or versions of the website.
This information may be used to operate the website, understand website usage, identify technical problems, improve website content and navigation, measure website and marketing performance, prevent fraud or abuse, maintain security, and improve our services.
WEBSITE FORMS AND COMMUNICATIONS
When you voluntarily enter information into a website form and submit that form, the information you provide is transmitted to us so that we can respond to your request.
We may also collect technical information associated with a form being viewed, started, or submitted, depending on the analytics and website functionality enabled.
We do not intend to use analytics technologies for the purpose of capturing the contents of information you type into a form before you choose to submit it, except where such collection is clearly disclosed and otherwise permitted by applicable law.
Information that you intentionally submit through a form may be stored in our website systems, transmitted by email, stored in customer communication systems, or processed by service providers that assist us in responding to your request.
COOKIES, ANALYTICS AND WEBSITE MEASUREMENT
Our website may use one or more methods to understand website usage and performance.
Depending on the website configuration, these methods may include cookies, browser storage, pixels, tags, scripts, analytics software, web server logs, application logs, server-side analytics, first-party measurement systems, or similar technologies.
Some websites or website configurations may use browser-based analytics technologies. Others may rely primarily or entirely on server-side or internal website analytics. Certain analytics technologies may therefore operate without placing a traditional analytics cookie in the visitor's browser or without displaying a separate analytics script that is readily visible in the webpage source.
We may use third-party analytics providers, including Google Analytics, or we may use internal, first-party, server-side, hosting-based, or other website measurement systems.
The particular analytics systems used may change over time.
Depending on the technology and configuration, analytics and measurement information may include:
- Page views and page requests
- Page URLs
- Referral information
- Website searches
- Links or buttons clicked
- Scrolling or navigation activity
- Form interaction or submission events
- Browser and device information
- IP address or information derived from an IP address
- Date and time information
- Server request information
- General website usage and performance information
Some analytics information may be processed entirely within systems operated for us, while other information may be transmitted to and processed by third-party service providers.
Not every technology described in this Privacy Policy is necessarily used on this website at all times. This Policy describes categories of technologies and information that may be used depending on the website's configuration.
COOKIES AND CONSENT
Some website functionality and analytics technologies may use cookies or similar browser-based technologies. Other website functionality, including certain server-side measurement, security, hosting, and operational systems, may not require browser cookies.
Where consent or another specific user choice is required by applicable law before a particular non-essential technology may be used, we will apply the appropriate consent or choice mechanism as required by applicable law.
Accordingly, depending on the website configuration and applicable requirements, visitors may encounter a cookie or privacy preference notice, consent control, or similar mechanism. Other websites or configurations may not display such a mechanism where it is not used or not required.
You may also be able to control or delete cookies through your browser settings. Disabling certain cookies or technologies may affect some website functionality.
SERVER-SIDE, HOSTING AND SECURITY DATA
Our web servers, hosting providers, content delivery systems, security services, and website applications may automatically process technical information necessary to deliver and protect the website.
This information may include IP addresses, timestamps, requested URLs or files, browser or user-agent information, response codes, referral information, and other technical request information.
Such information may be used for purposes such as:
- Delivering website pages and files
- Website administration
- Maintaining website functionality
- Diagnosing errors
- Monitoring website performance
- Preventing fraud, malicious activity, or unauthorized access
- Detecting automated or abusive traffic
- Maintaining security
- Generating aggregated or statistical information regarding website use
Because these processes may occur at the server or infrastructure level, they may operate independently of browser-based analytics technologies.
ADVERTISING AND MARKETING TECHNOLOGIES
We may use advertising, conversion measurement, or marketing services to understand the effectiveness of advertising campaigns or, where applicable, to help deliver or measure advertising.
Depending on the website and configuration, these services may use cookies, pixels, tags, server-side technologies, or similar methods and may receive information concerning website visits, pages viewed, advertisements viewed or clicked, browser or device information, and other interactions.
Not every website uses advertising or remarketing technologies.
Where applicable law requires consent or an opt-out opportunity in connection with particular advertising, analytics, sharing, or similar activities, we will provide or recognize the applicable mechanism as required by law.
HOW WE USE INFORMATION
We may use information collected through the website to:
- Respond to questions and requests
- Provide product information and pricing
- Prepare estimates or quotes
- Schedule showroom appointments or consultations
- Communicate about products, orders, or projects
- Provide customer service
- Operate and maintain our website
- Diagnose technical problems
- Analyze website traffic, usage, and performance
- Understand which products and pages are of interest to visitors
- Improve website usability, navigation, and content
- Measure advertising and marketing effectiveness
- Detect and prevent fraud, misuse, automated abuse, and security incidents
- Maintain website and network security
- Comply with legal obligations
- Protect our rights and the rights of others
We will not use personal information for materially different purposes without providing additional notice where required by applicable law.
HOW WE DISCLOSE INFORMATION
We may disclose information to companies that provide services necessary to operate our website or business.
These may include providers of:
- Website hosting
- Website maintenance and development
- Cloud and server infrastructure
- Website analytics and measurement
- Advertising and marketing
- Email services
- Customer communications
- Payment processing, where applicable
- Delivery or shipping services, where applicable
- Security and fraud prevention
- Professional services
These service providers may process information on our behalf or, depending on the service and applicable law, for their own stated purposes.
We may also disclose information when reasonably necessary to comply with law, legal process, court orders, or government requests, investigate fraud or security problems, protect the safety or rights of individuals, enforce our agreements, or protect the rights and property of Watertown Tile & Stone.
Information may also be transferred as part of a merger, acquisition, sale, restructuring, financing, or transfer of some or all of the business or its assets.
SALE OR SHARING OF PERSONAL INFORMATION
Watertown Tile & Stone does not sell personal information in exchange for money.
Certain advertising, analytics, measurement, or marketing activities may be considered a "sale," "sharing," targeted advertising, or cross-context behavioral advertising under the privacy laws of some jurisdictions even when no money is exchanged.
Where those laws apply to Watertown Tile & Stone, consumers will be provided with, or we will recognize, any applicable rights or mechanisms required by law.
DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing requested services, maintaining business records, resolving disputes, protecting our legal rights, maintaining website security, and complying with applicable legal requirements.
Different categories of information may be retained for different periods depending on their purpose and applicable requirements.
SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect information under our control.
However, no website, network, electronic transmission, server, or information storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information transmitted or stored electronically.
THIRD-PARTY WEBSITES
Our website may contain links to websites operated by manufacturers, suppliers, financing companies, social media platforms, mapping services, and other third parties.
Those websites are operated independently from Watertown Tile & Stone.
This Privacy Policy does not govern the privacy practices of third-party websites. We encourage you to review the privacy policies of websites you visit.
CHILDREN'S PRIVACY
This website is intended for a general audience and is not directed toward children.
We do not knowingly collect personal information from children under the age required by applicable privacy law through this website.
If we learn that we have collected information from a child in violation of applicable law, we will take reasonable steps to delete it.
YOUR PRIVACY CHOICES
Depending on where you live, the nature of the information involved, and the laws applicable to Watertown Tile & Stone, you may have rights concerning your personal information.
These rights may include the ability to request:
- Access to personal information collected about you
- Information about categories of personal information collected
- Correction of inaccurate personal information
- Deletion of certain personal information
- Information about categories of third parties to whom information has been disclosed
- Opt-out of certain sales, sharing, targeted advertising, or profiling activities
- Limitation of certain uses of sensitive personal information, where applicable
The availability and scope of these rights depend on applicable law.
We will not discriminate against you for exercising privacy rights provided by applicable law.
Requests concerning applicable privacy rights may be submitted using the contact information provided below.
CALIFORNIA PRIVACY RIGHTS
If you are a California resident and applicable California privacy law applies to Watertown Tile & Stone, you may have additional rights regarding your personal information.
These may include the right to know what personal information is collected, the right to request access to certain information, the right to request correction or deletion, and the right to opt out of certain sales or sharing of personal information.
California law may also require businesses to provide information about the categories of personal information they collect and the purposes for which those categories are used.
Categories of personal information that we may collect include:
- Identifiers — such as name, email address, telephone number, IP address, and similar identifiers.
- Internet or electronic network activity — such as pages viewed or requested, URLs, referral information, navigation activity, searches, clicks, scrolling, server requests, and interactions with website features.
- Geolocation information — such as approximate location inferred from an IP address.
- Commercial information — such as products requested, products viewed, quote requests, purchase information, and project interests.
- Communications and customer information — such as inquiries, messages, project information, and information voluntarily submitted through forms.
We may use these categories for the business purposes described elsewhere in this Privacy Policy, including providing customer service, responding to requests, operating and improving the website, measuring website usage and advertising effectiveness, maintaining website and network security, protecting against fraud and abuse, and complying with legal obligations.
Where required by California law, California residents may exercise applicable privacy rights by contacting Watertown Tile & Stone using the contact information provided below.
GLOBAL PRIVACY CONTROL AND BROWSER-BASED PRIVACY SIGNALS
Some browsers and browser extensions allow users to transmit privacy preference signals, including Global Privacy Control ("GPC").
Where applicable law requires Watertown Tile & Stone to recognize or process a legally valid browser-based opt-out preference signal, we will process the signal as required by applicable law.
Because these signals generally relate to specific legally regulated activities, receiving such a signal does not necessarily require us to disable website functions or data processing that remains permitted or necessary for website operation, security, fraud prevention, or other purposes permitted by applicable law.
Traditional "Do Not Track" browser signals are not governed by a single uniform standard. Our response to such signals may depend on the technology used and applicable legal requirements.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our website, technologies, business practices, or legal requirements.
When we make changes, the revised policy will be posted on this page and the "Last Updated" date will be changed.
Material changes will be communicated in any additional manner required by applicable law.
CONTACT US
If you have questions about this Privacy Policy, the information we collect, or your privacy rights, please contact:
Watertown, MA
You may also contact us through the contact form available on this website.




